(Without the years. Or the textbooks. Or the student debt.)
One conversation, and WORDI turns your edge and your goals into words that get people buying.
In your voice. In minutes.
$7 for your first 7 days, then $49/month · Club included for THIS launch only · Cancel anytime
Psst. See how it works ↓Created by Wordfetti, who’s been featured in…
Business owners right now are struggling because of these 3 big hazard cones:
You’re showin’ up. Posting. Emailing. Doing ALL the things. #consistency
Annnnd… crickets. (Plus a like from your mum. Thanks, Ma.)
Hard truth? Consistency ain’t the problem anymore. AI word salad is everywhere. The real game is standing out, gettin’ people to stop, trust and actually buy. And that takes sales psychology. (The stuff I spent YEARS studying. I have the psych degree to prove it.)
You have 48,792 ideas in your notes app. Folders on folders in your Instagram “saved.” 147 screenshots you’ll “definitely look at later.” …and still have no idea what to post.
Nothing’s connected. So every time you sit down to create, you start from zero. Every. Single. Time. No wonder you’re knackered.
Everyone’s startin’ to sound a lil same-same. The ones winning have their OWN way of saying things, and you know your magic’s in there somewhere.
But when you sit down to write, the brilliant stuff in your head comes out sounding like everyone else’s. It’s not that you lack value. You just can’t get it onto the page. (And you don’t want to outsource your brain.)
Because AI the whole world is using? Writes like the whole world.
A sales conversion copywriter, brand strategist and marketing brain, sittin’ right there on your team to know how to turn your brilliance into money. (And if you’re a marketer? A secret weapon for every single client.)
The usual way
Hiring it out, per month
…or another 6-figure salary.
… but that could cost you at least $2K–$3K a month, OR another 6-figure salary.
Meet WORDI
Unlike other AI apps, WORDI wasn’t trained on the whole internet.
Instead, it was trained on 10+ years of our IP and battle-tested copywriting, content, and sales psychology frameworks.
Found the gold
Doubling their revenue doesn’t mean doubling their hours.
The problem isn’t that they need to work harder. It’s that their business is built around them doing everything.
(Only once!)
Have one convo or upload your stuff. WORDI builds your Business Bible, a living brain of your offers, audience, voice and edge. Everything you create stays on-strategy, and it gets sharper every time you use it.
In 5 minutes.
Here’s the magic: WORDI is trained on proven sales psychology frameworks, so every word has a job. Build trust. Shift beliefs. Get the sale. Grab your daily strategic post, or throw in a half-baked idea and WORDI will interview you, dig out the brilliance and turn it into words that sell.
No more ideas in your Notes app, drafts in Google Docs and half a launch in your DMs. Brain dump, strategise, plan and save the gold, all in one spot. Close all 1,434 tabs: WORDI is your content strategist, copywriter and secret weapon in one app.
Psychology-backed content that builds trust, shifts beliefs and gets the sale, delivered every single day.
Just like the Sims, we’ll keep enhancing WORDI to better your experience.
Join now and get every one free, forever.
A few comin’ in the pipeline:
I hear ya. Let’s clear a few things up.
But I don’t wanna use AI for my content.
Good. Neither do we. Not the kind that thinks for you, anyway. Your ideas are the magic, and you should never outsource them. That’s why what makes WORDI different is we’ve trained it to dig the brilliance out of your head and turn it into words that sell, using battle-tested, psychology-backed frameworks. Your brain. Our frameworks.
I’ve tried AI. It sounded like a robot.
That’s because it didn’t know you and also didn’t know what to ask you. WORDI doesn’t start as an “intern.” It starts with copywriting and content systems already installed.
I literally don’t have time.
Great! WORDI is for you. We built it for folks who only have 5-15 mins a day for content.
I’ve already got a bookshelf of templates.
How’s that going? ;) Templates alone give you the structure, but it still requires you to know how to best fill in the gaps. This is where WORDI shines. WORDI knows the right Q’s to ask to get the brilliance out of your head, then fills in the blanks for you.
WORDI excavates the brilliance out of your brain,then writes content that sells with just a conversation.
Your Business Bible
After one conversation, WORDI builds your Business Bible. Think of it as a living profile of who you are, who you serve and what makes you impossible to ignore. Every idea, post, email and page it writes is built on this, plus our tried-and-tested frameworks.
And the more you use it? The sharper it gets.
Go on. Pick a business and see what WORDI would find.
Note: this is a small snippet sample for demo purposes only.
One idea. 10+ formats. Coming soon · by December
Myth-bust: “You need a 20% deposit to buy your first home.”
Hi [First name],
Last week, a couple sat across from me and told me they’d been saving for six years.
Six.
They’d skipped holidays. Said no to weddings interstate. Moved back in with her parents for 18 months. All so they could hit the magic number: a 20% deposit.
When I asked why 20%, they looked at each other and said, “Isn’t that just… what you need?”
It’s not.
Here’s the myth: you need 20% to buy your first home.
Here’s what that belief actually costs: years of rent, and the whole time, prices keep climbing. Every year you wait, the 20% you’re chasing gets bigger. On a $700k home, that’s $140,000 before you’ve paid a cent of stamp duty. At $1,500 a month, it takes nearly eight years to save.
Here’s the truth: 20% isn’t the entry fee. It’s the discount.
Saving 20% lets you skip lenders mortgage insurance (LMI). That’s all it does. Lots of first-home buyers get in with 5%. On that same $700k home, 5% is $35,000. For some people, a government scheme waives the LMI completely. And if your parents have equity in their home, a guarantor loan could mean you need no deposit at all.
As for that couple? We ran their numbers. They’d passed 5% about four years ago. That’s four years of rent they didn’t need to pay.
They’re now looking at houses. Not saving for one.
So here’s my question: what’s your real number?
Hit reply with HOME, and I’ll run your numbers in a free 15-minute Deposit Reality Check. We’ll cover your actual deposit target, your borrowing power, and which schemes you may qualify for.
It won’t cost you a thing. Waiting might.
[Name]
[Business name]
P.S. If someone told you 20% was the rule, they meant well. But “meant well” won’t get you a set of keys. Reply HOME and let’s find out how close you really are.
1 · Poll
How much deposit do you need to buy your first home?
2 · Hard truth
A lot of people believe it is 20% but the truth is… you could actually get into a property with just 5%.
3 · Client win
E.g. An example is my client Josh. He… (share story). A screenshot or quote from a real buyer.
4 · Reply trigger
Want to get into a home before Xmas? “Reply HOME and I’ll run your numbers.”
(I’m not. Lol)
Inside WORDI, you also unlock a whole toolkit to help you grow and sell with your content.
Do the maths
Tick what you’re using (or thinking about) right now, adjust the numbers to match your biz, and see what WORDI replaces.
Instead of…
Estimates only. Time saved assumes about 10 minutes a day with WORDI.
Founding member pricing
Do it yourself
Write it yourself, faster and smarter
$7 for 7 days
then $49/month
Launch special
Do it together
Do it together with mentorship, community and a whole lotta support
$67/month
$7 for 7 days
then $49/month
For 7 days only.
After 5th of November, WORDI + The Club goes up to $67/month.
Club members only
The Wordfetti Club is where small biz owners and marketers get hands-on workshops, live Q&A and the latest of what’s workin’, all through the psychology of why people buy.
Because in business? The best communicator wins.
Everything we do for big brands, made accessible.
But Anita, I don’t need another course!
Good. Because this ISN’T one. Marketing doesn’t sit still, and that course you took last year? Already out of date faster than chocolate ice cream in the summer heat. You need a place that keeps you levelling up as things change.
On top of everything in WORDI, Club members get:
Usually $67/month. Join this launch and it’s included.
Say no more. I’m in! →Inside the Club
Literally the first post I made on my socials using your templates, the orders started sliding in. I hadn’t posted for 3 months before that because I lacked confidence and motivation. Knowing I have a bible of go-to’s have truly helped take a load off so I can concentrate on what I do best.
Your frameworks have literally taken the words out of our mouth that we couldn’t get out! We can now smash out 9 days of content easily for 2 businesses AND our engagement has increased. Winner winner chicken dinner
We have had a 348% increase in our accounts reached and we’ve had 138% increase in our engagement. And then we’ve had an overall increase in our followers by about five and a half percent.
It is the BEST decision I’ve made in my business this year. Every single time I open up the portal I honestly want to be on the verge of tears, especially as someone who has struggled with organisation and not knowing how to best grow my business. In the last month since joining the Club, my engagement and account reach has exceeded all my wildest expectations. It is legit around 600+%! Not only that, I am making the most awesome connections and it’s given me the confidence to show up more. SO THANK YOU.
Launch bonuses
Our goal: help you excavate your uncopyable edge, story, transformation, ideal client, and story-selling angles, so you can attract, connect with and sell to your ideal audience.
One 20-minute deep dive that digs up what makes you impossible to ignore:
Then it all goes straight into your Business Bible inside Wordi.
Our goal: make your WORDI investment back (and more) in 14 days, using just your Stories.
I’ve personally generated $3.5M+ through Instagram Stories alone. No launch. I know the sequence that works, and I know the ones that just get you crickets.
So for 14 days (weekdays only!) we’ll do it together inside The Club. Every day you’ll get a Story-selling prompt built to deepen the connection with your audience and get the fence-sitters to finally raise their hand.
Here’s how it works:
Heads up: the daily prompts are delivered inside WORDI, so you’ll need to be an active WORDI member to access them.
Meet Anita
Hi, I’m Anita. Lawyer turned Copywriter, Brand Strategist and Soy Mocha Aficionado.
With a unique background in law, psychology and linguistics, I’ve spent my whole career obsessed with one question: why do people buy?
I’ve written for luxury hotels, unicorn brands, creators with millions of followers to small and large organisations, and been featured in Forbes, Xero and Smart Company.
WORDI contains all of my best tried-and-tested content marketing frameworks, and now it’s in your pocket.
It follows the approach I take with clients I used to charge $1.5K an hour for. Get obsessed with them. Excavate their magic. Write words that fuse psychology. It contains the frameworks I use. The way I think. The questions I’d ask you before I wrote a single word.
Because you could have the BEST product or service out there. But if you don’t have the WORDS to market it?
No one will EVER know about you.
Every month you post into the void is a month your dream clients are buying from someone louder. (Not better. Just louder.)
You can keep doing it the hard way. Ideas in six places. Sounding like everyone else. Scooping yourself off the floor every Monday to try again.
Or you can open WORDI tomorrow and find your next idea already waiting for you. In your voice. Built to sell.
The choice is yours. (And at $7, there’s truly nothing to lose.)
I’m in! Get WORDI + The Club for $7 →$7 for your first 7 days · Club included for 7 days only · Cancel anytime
Xx Anita
In one word? The IP. Generic AI is trained on the whole internet, so it writes like the whole internet. WORDI is trained on my copywriting frameworks AND on your biz. It knows which framework fits the job, and it writes in your voice.
Nope! WORDI is its own AI app, built by our team. You don’t need any other AI subscription to use it.
WORDI is for you if:
It’s probably not for you if:
Totally fair. Here’s the good news: you can hand WORDI over to your VA, social media manager or team member, and they can execute while it does the strategic thinking. Your Business Bible keeps everything sounding like you, no matter who’s driving.
Yep! WORDI will help you get crystal clear on your edge and build out your online presence so you’re ready to go when your offer is. Just know a lot of WORDI is designed to help you sell, so you’ll get the most out of it once you’ve got something to point people to. (And who knows, it might just help you figure out what that something is.)
If you don’t cancel, you’ll roll onto your grandfathered rate of $49/month. If you opt-in for the option that includes The Wordfetti Club for that added mentorship and support free. Usually, WORDI with the Club is $67/month, so you’ll save $216 a year. (Hello, extra soy mochas.)
Yep. You’re grandfathered in at $49/month for as long as you stay a member. If you leave, you lose that rate. Prices for The Wordfetti Club (which includes WORDI) are going up in 2027.
Nope! FETTIBot is our custom GPT that lives inside ChatGPT, and it’s still here for Club members who love it. WORDI is a whole new standalone app, built by our team, with no ChatGPT or Claude subscription needed. It’s trained on our frameworks, learns your business through your Business Bible, and brings your ideas, planning and writing into one place.
If you can send a text, you can use WORDI. You chat, it writes. Easy peasy.
You sure can. Note: from 2027, when we launch the Multi-Brand option, adding different brands under the one platform will be charged as a commercial licence, starting at $150 per month.
Yes, anytime. If it’s not helping you sell, it shouldn’t be costing you money.
